Noble Laureate Gary Becker famously created the “economics approach” and applied it to every day situations spawning the field of behavioural economics and books such as Freakonomics.

For the first time, David Moloney applies a broader, multi-disciplinary management consulting lens to the world of Loyalty programs - and especially Frequent Flyer programs - through the example of Qantas.

In this fascinating study and exposé of the burgeoning loyalty industry and points economy, David reveals how to Master the game of Frequent Flyers with wit and insight.