POINTS: Mastering the game of Frequent Flyers
Noble Laureate Gary Becker famously created the “economics approach” and applied it to every day situations spawning the field of behavioural economics and books such as Freakonomics.
For the first time, David Moloney applies a broader, multi-disciplinary management consulting lens to the world of Loyalty programs - and especially Frequent Flyer programs - through the example of Qantas.
In this fascinating study and exposé of the burgeoning loyalty industry and points economy, David reveals how to Master the game of Frequent Flyers with wit and insight.
For POINTS the book enquiries, please contact:
Media: Scott Eathorne (scott@quikmarkmedia.com.au)
Publishing: Lesley Williams (lesley.williams@rockpoolpublishing.com)
Praise for POINTS
“This is an excellent and interesting everything-you-need-to-know-about frequent-flyer-points guide.”
“A masterful strategic analysis of the Qantas frequent flyer game – the hidden traps, the winning moves and how to turn points into happiness. A must-read for all Qantas frequent flyers and the tiny number of Australians who aren’t. David has written the best guide yet to playing and winning the Qantas frequent flyer game. This is your passport to winning more from the Qantas frequent flyer game”
“This in-depth case study of Qantas – one of the best airlines in the world – and its competitors, and the introduction of a passenger loyalty program, speaks to many socially and economically relevant issues, such as status, branding, marketing and strategy. Study it if you are interested in being a savvy passenger and an effective manager”
“A fantastic resource for anyone wanting to understand the world of frequent flyer points and status credits. Clear, practical, and packed with valuable advice, this book will help you travel further and smarter”
