Media appearances

As a respected management consultant and leadership adviser, David Moloney is frequently featured in the media for his perspectives on strategic leadership, organisational change and business performance. A selection of appearances and commentary can be found below, segmented by podcast appearances, business articles and consumer articles.

Latest Podcasts

Friends with Money

On this episode of the Friends With Money podcast, Money's Tom Watson is joined by frequent flyer expert and author David Moloney to unpack the latest shake-up to credit card rewards and what it means for points collectors.


Fear and greed with Sean Aylmer

Sean Aylmer speaks with management consultant and loyalty expert David Moloney, author of Points: Mastering the Game of Frequent Flyers. They talk about how the points economy makes money, why Qantas has become so good at it, and the behavioural economics that keeps consumers hooked.


Talking Business with Leon Gettler

In this interview, David discusses platform economics, customer loyalty ecosystems, upcoming trends, and POINTS the book with host Leon Gettler

Exchanges with Evan Lucas

Those frequent flyer points sitting in your account? They're worth a lot more than you think if you know how to use them and burn them. This week on Exchanges, we sit down with David Moloney for a fascinating and eye-opening conversation about the world of loyalty programs, frequent flyer schemes, and the psychology that makes them tick.


Bee Formless Flow Driven CEO

In this episode of the Bee Formless™ Flow Driven CEO Conversations, I connected with David Moloney, global business strategist, Founder and CEO of Internal Consulting Group and author of POINTS: Mastering the Game of Frequent Flyers, for a conversation that began with loyalty points and quickly became something much bigger


Business articles

  • ‘Why we can’t stop chasing status’ – author David Moloney gets to the Points

    In his new book Points: Mastering the Game of Frequent Flyers,  author David Moloney takes readers behind the scenes of the loyalty programs that have become part of everyday Australian life, revealing how they began, how they influence our behaviour and the economy, and how to get the most from the points we collect.

  • Banking on points: How loyalty became big business

    Frequent flyer programmes have moved well beyond airline travel, with banks, retailers and other businesses using loyalty points to encourage repeat spending. David Moloney says the economics became particularly important during COVID, when airline loyalty businesses provided a valuable source of liquidity and helped support airline valuations.

  • How to master Qantas’ frequent flyer game

    A new book explains the “illusions, distortions and manipulations” used by the airline to draw you into its points business – and how you can emerge a winner.

    Qantas loyalty chief executive Andrew Glance reaffirmed the profit guidance in an interview with The Australian Financial Review ahead of the publication on Tuesday of Points, a book by management consultant David Moloney.

  • Australian Finance Review - How Qantas built the world’s most addictive rewards program

    How Qantas built the world’s most addictive rewards program

    When former Qantas chief executive John Menadue and his deputy Peter Stainlay were struggling to create one of the earliest airline reward programs in 1987, they had an even bigger headache to deal with.

  • Blue digital fiber optic lines with glowing points of light, creating an abstract network pattern.

    Wanted: Bold CEOs to tap AI to break the consultant ‘straitjacket’

    The artificial intelligence revolution is giving chief executives the tools to end the decades of innovation suffocation caused by the dependency on tech consulting firms and software vendors.

  • Close-up of a blue surface with many orange and brown paint splatters and drips, some areas showing a darker, shadowed background.

    Vested interests at play in the chronic disease explosion

    A consultant’s search for good nutrition opened a Pandora’s box of snake oil salesmen and crackpot solutions. It also provided clues to the surging levels of chronic disease crippling the health system.

  • A cityscape view through a large glass window showing numerous high-rise buildings, some with antennas and rooftop equipment, under cloudy sky at dusk.

    Consultants have 'no plans' to cut staff as virus bites

    Three of the big four consulting firms, which collectively employ more than 20,000 professionals, have confirmed they have no plans to cut staff after Prime Minister Scott Morrison called for businesses to “hold onto your people” even if there is a downturn due to the coronavirus outbreak.

  • Long exposure photo of a city at night with streaks of colorful lights from moving vehicles and buildings.

    Clients turning away from branded consulting firms: platform CEO

    The consulting market may be booming but clients are also becoming more sophisticated thanks to the availability of independent consultants and easier access to once-secret methods, data and case studies.

    That's the view of David Moloney, the head of online consulting platform Internal Consulting Group, who added that demand for independent consultants who were ex-partners of branded firms was particularly high.

  • Looking up between two tall glass office buildings with reflective windows, stained orange by the sunlight, converging towards the gray sky.

    Banking royal commission: Where the banks have gone wrong

    Banks may spend a fortune on compliance but often avoid asking staff the hard questions about ethical behaviour because it may reveal problems they are unprepared to resolve.

  • Looking up at the sky through the mirrored glass windows of a modern building, showing geometric reflections of the blue sky and clouds.

    Banking royal commission: Put customers first or else, consultants warn

    Financial institutions should focus on improving customer outcomes and reforming their cultures, while preparing for "more engaged" regulators in the wake of the final banking royal commission report, veteran consultants say.

  • A view of an airplane through a glass window with reflections of people and lights inside a terminal, black and white photo.

    McKinsey, BCG and Bain advice on surviving COVID-19

    Elite strategy consulting houses McKinsey, the Boston Consulting Group and Bain all recommend that companies adopt a staged plan for getting through the COVID 19 downturn.

  • Nighttime view of Earth from space showing city lights, clouds, and the dark outline of the planet with stars in the background.

    Consulting firms struggle to fill roles, retain staff around the globe

    A global shortage of professionals has become the main constraint on growth at the major consulting firms, according to the global head of Kearney

  • A top-down view of a woman walking on a wide sidewalk with her long shadow cast in front of her. She is wearing dark patterned leggings and a striped top. Several other people are visible nearby, along with a yellow and black striped curb at the top of the image.

    eBay-style platform give consulting clients more choice

    A start-up that provides the equivalent of a vetted eBay for consulting work is winning projects away from established consultants as clients embrace new ways of hiring external experts.

    Internal Consulting Group (ICG) counts amongst its clients major listed banks and financial institutions and state government departments.

  • View looking up at modern glass skyscraper facade from ground level, showing reflections and sharp geometric lines.

    Mercer Oliver ups the ante

    Bank consultants have a chance to test their advice on how to deal with increasing competition, writes Tony Boyd.

    After years spent advising banks on how to respond to increased competition, management consultants servicing the banking industry are facing a rise in competitive pressures.

    In the past few weeks Mercer Oliver Wyman, a New York-based consulting firm specialising in banks, has opened a permanent office in Sydney, headed by David Moloney.

  • Person holding a smartphone in front of a colorful abstract mural wall, displaying a food delivery app showing restaurant and food options.

    From pizzas to credit cards - how to encourage better consumer behaviour

    When the British government last year proposed laws to cap the number of calories in a pizza at just under 1000 as a way of fighting the long-term costs to society of obesity, it resonated strongly with behavioural economists.

  • Abstract digital art with swirling lines in purple, pink, and dark blue colors.

    The next industrial revolution

    An Australian invention that makes it easier to rapidly match specialist professional skills with the demands of large organisations could transform the global consulting and contracting market.

    The patented technology, called Industrialised Adhocracy (IA), not only threatens incumbent management consultants, ­professional firms of all persuasions and head hunters, it could blow a hole in the growth trajectory of online networking site LinkedIn.

  • A person pointing at notes and diagrams on a glass wall in a room with window blinds and a numbered wall. The person is holding a marker and appears to be engaged in a planning or brainstorming session.

    EY puts strategic thinking ahead of greed

    There are two schools of thought about EY’s move to split off its consulting business and list it on a stock exchange or sell it.

    The first one is that the separation of the audit business and the sale of the consulting business is about satisfying the greed of the 13,000 partners who control the firm.

Consumer articles

  • Mastering Australia's loyalty programs

    Australian loyalty programs are worth over $1 billion annually, with the average Australian family passively generating 1.4 million points over their lifetime. Management consultant and author David Moloney explains how frequent flyer programs have evolved into major ecosystems where strategic use can generate up to two weeks of disposable income for travel.

  • Money magazine - Mastering the points game

    Money Magazine published an extract of Chapter 4 from David’s latest book, POINTS: Mastering the game of Frequent Flyers in their October 2026 issue.

    This chapter outlines points earning strategies - or as per the book, how to better “fish for points” according to your commitment level: passive fishing, passionate fishing, professional fishing, and pointaholics.

  • Money Mag - Do supermarket loyalty programs actually save you money?

    Do supermarket loyalty programs actually save you money?

    With Woolworths lifting prices on Everyday Extra members, consumers and advocates are questioning whether loyalty programs are worth it.

    David Moloney, CEO of consultancy Internal Consulting Group, is the author of recent book Points, which examines loyalty schemes and how best to earn and use reward perks.

    He argues consumers should be using loyalty points in a way that lets them have a positive experience, rather than just buying more physical goods.